Competing Successfully at a Job Event
Sunday, January 24th, 2010Standing out at a Job Faire can make a difference in your job hunt. Job Faires are starting to pick up, and Dice is running some nice ones, called Targeted Job Fairs. At a Silicon Valley Career Fair in early 2010, 10 companies as showing up, and Dice has 82 job faires scheduled for this year across the United States.
How do you rise above the crowd at a Job Fair? The rivalry can be substantial, but you can help yourself leap out from the herd with early homework. At AA-Careers, we have a simple 6-step process to prepare. Plan to go? Here’s how to prepare:
First, investigate the companies that are going and pick your targets. Use the web to check out the companies that are there before you go. Go to their websites and see if they have their jobs listed. Pick a reasonable number to target, and get ready to spend up to an hour researching each one. It’s hard to do more than 9 in a day, and three or four is a much more reasonable target. For each hiring organization, you want to know: recent news, key product lines, and contacts you know. Try to see if you know anyone at the target companies. You’ll end up with a page or two of research for each company/job.
Second, if there are job postings on the web, read them to see what the hiring department is looking for. Create a mapping of your accomplishments and skills to the prerequisites of the job. Make the terminology match. If the hiring company calls customers "clients", your resume should do the same thing. The achievements should be written in the style of the hiring organization.
Third, create a ‘brief sales pitch’ for each likely company/position combination. Write down a 60 second ‘thumbnail’ that you can repeat verbally showing why you are a special candidate for that job. You’ll use this in your resume and when you meet people at the job kiosk.
Fourth, modify your resume for each job type. The objective on your resume should exactly match the position you’re targeting. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the accomplishments and skills that most clearly match the job requirements. Especially at a Career Fair, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be quick to see that you’re a match based on your resume.
Fifth, dress and prepare as if you’re doing on-site interviews. Dress well and be properly groomed. Don’t over do-it (this isn’t a date!) and don’t underdress (no jeans or t-shirts, no matter how much you paid for them). Avoid strong cologne or perfume.
Finally, practice your ‘mini-sales-pitch’. Collect your research and the resume for each spot – bring a couple of copies for each – and put each in a distinctly tagged folder. Keep them in a lightweight briefcase or folio.
Remember to smile, and good hunting!